The Festival Design District Zagreb and the expanded project under the same name were created with the idea of uniting the communication of all existent creative initiatives concentrated in the central urban zone whose artery is Martićeva street. Although until recently it was known for its many shops related to the auto industry, the neighbourhood enclosed by Šubićeva, Zvonimirova, Račkoga, Draškovićeva and Vlaška street has spontaneously transformed its urban identity in recent years, and today it is flourishing thanks to ever more present and propulsive creative community of this part of the city.
Design District Zagreb has the intention of stimulating the construction of the ‘Martićeva creative zone’ primarily through networking and cooperation of stakeholders of the existing local creative scene and strengthening of their capacities, as well as through the revival of a number of unused spaces, encouraging the creation of new permanent and temporary content.
This multilayered and multidisciplinary project indicates the potential of the neighbourhood’s cooperation between its creative and responsible entrepreneurial ventures to affirm the production of culture and tourism as a fuel for the development of the city, and advocates design and other creative activities as those which encourage structural changes useful for the development of cultural, craft and manufacturing production, and to help the transition from a traditional economy towards a creative, sustainable and innovative economy.
Since its first edition in 2016, the festival is being held in June, with numerous other project activities throughout the year.
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