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IGOR MIRKOVIĆ: I don’t ever wanna leave this place


MAJA SEVER: Martićeva has always brimmed with life that is now spreading


NEBOJŠA TARABA: It feels great to live in a city within a city


Nebojša Taraba is successful television producer and journalist, known for the hit-series in forms of reality shows (Dvornikovi, Police Patrol) and urban crime stories (Mamutica).
Together with his wife Tihana Taraba (renowned industrial designer and member of The Group) and their daughter, Nebojša Taraba lives in Martićeva Street which he sincerely adores, as well as the whole surroundings.

Nebojša Taraba: Our movement to the Martićeva Street five years ago was a fully conscious choice ― we were expecting a child and the district offered an ideal infrastructure for her upringing: near us are markets, kindergartens, schools, health centers, playgrounds for kids and the very center of the city, and yet the hood embodies the peace and the security of the suburbs. Moreover, my wife and I have offices in the area, which makes the situation ideal. It feels great to live in a city within a city. The whole district is bounded by veins of city transport, Vlaška and Zvonimirova streets, so it’s completely “painless” to integrate yourself into the urban rhythm. You have the feeling of living in a certain oasis.

It’s difficult to single out a trademark of the ‘hood, the whole thing is a bit ‘freaky’ in the best hippie sense. For example, there is a number of shops which are completely unique. The one in Tuškanova Street sells only telescopes and microscopes, the other one just wigs… There is also a fantastic delicacy shop Pinklec, that wouldn’t be out of place even in the New York City’s Greenwhich Village, then there’s Croatian Design Superstore at the beginning of the street, there’s a lot of interesting bars (Blok bar, Divas, Verde etc.), a lot of small green shelters ideal for sitting on the bench and contemplation… And, of course, there is bunch of superb architecture ― some of the groundbreaking modern buildings in Croatia are settled precisely here.

I love it that I have a market at my hand, so our whole diet is significantly better. Cooking is my hobby and I spend a lot of my spare time just hanging around the market. I like to take a walk to the Blok Bar, where there’s always a light breeze blowing, so it’s pretty cozy even during the hardest summer heat. With my daughter I stroll around ‘the horseshoe’ behind Matko Laginja elementary school, or around Vitić’s skyscraper. Additionally, people who live in the neighbourhood are all very interesting, which makes for unconventionally stimulating social interaction.

I feel that the whole district is already developing in the right direction, so the arrival of new, quality content is happening per se. This actually is the best way possible. Generally, I would be happier with a bit better communal infrastructure, but unfortunately it’s something out of the residents’ control.



Slatka priča

The Slatka Priča pastry shop was started in 2013, and is currently in three places – Kranjčevićeva Street, Ivana Brlić Mažuranić Street in Zagreb’s Malešnica neighborhood, and, of course, Martićeva Street (since 2016), more precisely at the busy corner of Martićeva and Smičiklasova.


Mikrofon is a music school started in 2009, located in the charming inner courtyard of 19 Martićeva Street. Its predecessor was the Vocal Studio Maraton vocal workshop from Rijeka, and the school has since then grown from offering single singing lessons to group singing and lessons for children, as well as instrumental music lessons.

Medveščak Library

The Medveščak Library, our neighborhood’s branch of Zagreb City Libraries, encompasses three departments – adult, children’s and youth (also known as “Idi pa Vidi”, or “Come and See”). Besides normal library duties, the library also engages in setting up various exhibitions in its windows, and workshops in the rooms of the youth and children’s departments.  

Pogon Mislavova

Pogon Mislavova is one of the two locations of Pogon – Zagreb’s independent culture and youth center (the other is located in the Trnje neighborhood near the river Sava, in the larger half of the former Jedinstvo factory – the smaller half is occupied by club Močvara).

Deseto selo

The design studio with the unconventional name Deseto Selo (Tenth village) was founded in 2012 by Bojana Bota, Ana Ćurković Zelić and Sanja Dvornik. They settled in Zagreb’s Design District in 2015, and since then have been taking part in its good creative vibrations.